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UNFOLDED Festival 2019

The international meeting of the design and communication industry begins its second edition on the Gmund Campus 

Gmund UNFOLDED Festival 2019

The second UNFOLDED Festival takes place on October 23 and 24, 2019. “Consumer Centric” will be the focus this year. Guests can look forward to top-class keynote speakers and over 50 exhibitors from around the world. Experience pure inspiration at an unconventional setting where the product is made – in Gmund Paper’s production halls! Further information and tickets online at:

It will surely not be easy to outdo the tremendous success of the first UNFOLDED Festival in 2018, which welcomed well over 1,000 enthusiastic trade visitors. But precisely that is the goal which Gmund Paper has set for itself. Once again, the paper mill will open the gates of its production facility for two days, thus creating an unmistakable setting for a unique event. In addition to the 400 best printed objects competing for the renowned Gmund Award, which will be conferred for the sixth time on October 23, Gmund Paper will also present more than 50 international exhibitors at the UNFOLDED Design & Print Show. Experts from the fields of design, printing, brand and materiality will show their innovative products and thus show a multitude of new approaches to analogue communication of the present and future.

The UNFOLDED Festival 2019 is dedicated to “Consumer Centric,” i.e. the customer at the center of all corporate decisions. For Gmund Paper, this principle is not only the next marketing trend, but has long been firmly rooted in the self-image of the company, where it is lived and practiced on a daily basis. Top-class keynote speakers will highlight the complex and multifaceted topic of “Consumer Centric” from diverse perspectives. Professionals in the fields of strategy, product, customer relations and communication will share their knowledge and experience, thus providing valuable impetus for a lively discussion. Here’s a little foretaste to whet your appetite: 

Tom Wallmann is a thoroughbred marketing strategist. As Marketing Director at Marc O’Polo, he engaged Hollywood stars for his campaigns. He currently advises Bogner, Engel & Völkers, and many other brands. 

Florian Kaps, owner and founder of the “Supersense” concept store in Vienna, is known as “the pope of the analogue.” He rescued Polaroid and now he advises the biggest brands when it comes to making their products a sensual experience.

Adrian van Hooydonk is a design manager and visionary. As head designer of the BMW Group, he sees himself as a generalist who not only has a flair for good design, but also for business. 

Benedikt Böckenförde is an expert for the target group of the millennial generation. He founded Visual Statements, which quickly became Germany’s most popular Facebook brand. His brands reach millions every day via social media.

Steffi Czerny is cofounder and managing director of DLD Media. She is also possesses what is very likely the most sought-after address book in Germany. An avid networker, she annually accomplishes the feat of gathering the digital elite at DLD, which ranks among Europe’s most important innovation conferences.

Axel Brosch is Managing Director Central Europe of the Oberalp Group. As an old hand in the sporting goods industry, he knows quite well how a brand can favorably position itself in a competitive market.

Florian Zibert, owner of Zibert + Friends consulting in Munich, will once again lead the way through the day as our festival’s emcee. Not only does he have showmaster qualities, but as an experienced strategist and consultant he is also deeply involved in the topic of Consumer Centric.

This comprehensive package makes the UNFOLDED Festival 2019 a must-attend get-together for creative people, designers, marketers and paper enthusiasts from all over the world. The densely packed program with exhibition, lectures and panel discussion not only offers you with expert knowledge, new ideas and inspiration, but also provides a perfect atmosphere for relaxed networking n the midst of the paper production facility. 

“Stroll” tickets, i.e. one-day tickets for either October 23 or October 24, are available for €25. Tickets for the entire festival (including keynotes and panel discussion on October 24) cost €190. Registration, booking and further 

Stay tuned!


Facts & Figures:

  • 1 key topic: “Consumer Centric,” i.e. the customer is the goal and starting point of everything we do 
  • 2 days of exhibits in the production halls at the paper mill 
  • 6 hours of lectures and discussions 
  • Renowned speakers from the fields of strategy, product, customer relations and communication
  • Over 50 international exhibitors presenting the analogue communication of the present day
  • 400 printed objects from the Gmund Award in the exhibition
  • €25 per day: “stroll” ticket for the exhibition (11 a.m. – 4 p.m., Oct. 23 / 10 a.m. – 4 p.m., Oct. 24)
  • €190 Ticket to exhibition & show / keynotes (10 a.m. – 4 p.m., Oct. 24)
  • €90 Early bird ticket to exhibition & show / keynotes (10 a.m. – 4 p.m., Oct. 24) – until July 31, 2019



Thank you for visiting us from the USA. We are passionate about paper. Our mill is in Gmund am Tegernsee, in Southern Germany. On our international pages, you’ll find innovative papers, news about our company, and important sales information.