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Gmund Colors

A System for Colors and Surfaces

Gmund Colors - the color system
02. July 2015

Do the maths! 48 colors + 4 surfaces + 48 hours in each of 4 cities = 1,000 enthusiastic guests and 1,000 new fans of Gmund Colors. Papyrus and Gmund Paper embarked on a big German tour through Hamburg, Cologne, Munich and Berlin.

With eyes closed, the average person can imagine about 30 different colors. A creative designer or visual artist can envision as many as 50. And a professional color expert can “see” approx 80 colors in their mind’s eye. After extensive research about colors and their perception, Gmund Paper discovered that 48 is the precise number of colors that most human beings can satisfactorily perceive and understand.

Two years of developmental work in Gmund’s creative laboratory. Finely harmonized, comprehensive, intensive and excellently combinable. All relevant color groups are represented in the 48 hues of Gmund Colors. There are gradations for the most important colors: 9 different blues, 4 cold and 5 warm grey nuances, 7 greens, 5 colors in the brownish spectrum and a perfect red. Alongside the look of the colors, this new system also takes into account potential applications for the papers. Blue leads the list of colors for corporate identity with a popularity of 70%, while brown and green stand for ecology and environmental protection. Warm "nude" tones appeal to customers’ hearts, and straightforward white is the preferred background for formal information.

"We’re really very proud of the new Gmund Colors color system. We’ve succeeded in defining globally valid paper colors. Gmund Colors is like a color fan for papers", explains fourth-generation papermaker Florian Kohler.

Gmund developed a total of 201 specifications in 48 colors and 4 surfaces.

Gmund Colors Matt has a natural aesthetic and a unique feel. Colored through and through, this handmade matte paper couldn’t be more authentic. The colors and tones can surprise, fascinate, stay understatedly in the background or simply "touch" their viewers.

Gmund Colors Felt with 9 selected colors and a palpably impressive surface. The felt pattern is applied to the moist fibres in the wet portion of the paper machine to create a thoroughgoing union among fibres, color and texture.

The Gmund Colors Metallic variants are a selection of 12 colors. With gently shimmery surfaces, a generous dose of pigments and the finest embossing, this assortment results from Gmund’s 40 years of experience in the fabrication of metallic papers. The shiny reflection and the three-dimensionality of these papers put every paper-based communication in the right light.

7 papers from Gmund Colors Transparent round out the collection. The colors are slightly translucent and transparent, yet also glowingly bright. The transparent version convinces viewers with intensively colored tones that combine with opaque papers to create ideal matches.

Everything is combinable, whether it’s metallic, transparent, felt or matte. Exactly identical colors with different surfaces make the selection unique. Systematic and mutually combinable.

"Customers can take advantage of all the possibilities and thus create attention-getting color combinations for packaging, invitations or marketing materials", Florian Kohler says. "Whether in Tokyo, Moscow, Boston, Los Angeles or Berlin, Gmund Colors are available and immediately deliverable on every continent worldwide."

Sabine Huber
Public Relations
Tel. +49 8022 7500-73

About the paper factory Gmund

Gmund Paper has been synonymous with paper culture and the ecological fabrication of unique communications media from natural paper since 1829.

The cellulose used in all of Gmund’s papers is FSC® certified.

Custom-tailored solutions for sustainable brand identities are created at the development and production site in the town of Gmund on the shores of Lake Tegernsee. Circa 75% of the papers are exported. A family-owned business, Gmund Paper is directed by fourth-generation papermaker Florian Kohler.


Thank you for visiting us from the USA. We are passionate about paper. Our mill is in Gmund am Tegernsee, in Southern Germany. On our international pages, you’ll find innovative papers, news about our company, and important sales information.